Design
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Topo Chico Print Advertisements
For my Craft of Visual Communications class, I was tasked with using different principles of design to create print advertisements for Topo Chico.
Design Principle: Scale/Proportion
Design Principle: Emphasis
I had the privilege of being tasked with designing the official poster for Orange & Blue Film Fest, Florida's largest student-run film festival. The guiding theme was "Coming Into Focus" and the main deliverable included simply having the tagline "Film Begins Here".
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Design Rationale: In order to put the focus on the hard work from student filmmakers, I wanted to ensure that I included figures that students felt represented by, backpacks, messy hair and simple equipment.
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In the background of the poster, I included small details of different icons in filmmaking, and ode to what is often left in the shadows when student films come into focus.
The "Film Begins Here" is carefully placed coming from the lens of the camera to show the emphasis on that "here" does not refer to the location of the festival but rather that film begins with local students and their hard work.
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Orange and Blue Film Festival
Keep Alachua County Beautiful- Logo Redesign
The Ask: The client requested something modern, playful and communicative of the organization's different functions while being distinctive from other affiliates
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Rationale: In order for the logo to be recognizable, I chose two main environmental components of Alachua County: Spanish moss and the alligator. These elements not only quickly identify the county but they also represent the organization's environmental conservation efforts.
Graphics: In the logo, one can see that there is two alligators, this is meant to represent the togetherness and community fostered by Keep Alachua County Beautiful
Colors: The colors are simple and representative of the main natural colors found in nature, giving it a modern monochromatic look while keeping the natural color palette.
Font: This logo uses BEBAS NEUE. It's bold, modern and allows for readability no matter the scale, color or background.
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