CAMPAIGNS
U.S SOCCER
Integrated Marketing Communications Campaign
The Problem: With the U.S Open Cup coming up, attendance has become a main concern as soccer is not as culturally integrated in the United States. There is a lack of familiarity and loyalty to local soccer.
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The Strategy: A partnership with Nike Training Club App. This partnership consists of an 11-day fitness challenge taught by local soccer stars. In addition to the app, the campaign is supported by a serious of witty, continuous billboards.
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Pepto-Bismol
Brief creation and print advertisement mockup
Objective: Drive awareness trial of Pepto-Bismol Kids Chewables by showing that it delivers fast, effective relief without the bad taste and smell often associated with stomach medicine — making it a choice both parents and kids can feel good about. .
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Concept: Relief Starts With Good Taste- After looking at the strategy, we realized that at the center of this campaign was that Pepto-Bismol Kids simply tastes good. In a sea of bad-tasting, weird-smelling stomach relief medicine, picking Pepto-Bismol Kids is not only a sign of having good taste in medicine, but also allows stomach relief to start with a good, bubble-gum flavored taste. This concept repositions Pepto-Bismol as medicine that tastes and smells as good as the relief it brings.​
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Volkswagen Golf
Print Mockup Campaign
The Problem: Business Challenge: Parents associate parenthood with a loss of freedom
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The Concept: The Keys to Freedom- This concept puts an emphasis on the different moments of life with kids that give parents a new degree of freedom. In order to communicate that sense of gained freedom, the key component is the use of a ‘just married’ car that captures the joy of something new and longlasting, something that is forever.
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