DIGITAL MEDIA
MUSIC GNV-MUSIC MONDAY
Creative media strategy intern
On an account where most posts are promotional, I wanted to find a way to connect with our audience in a unique way.
In order to do that, I created a series tailored to both Instagram and Facebook that would introduce local artists and bands by introducing their history, accomplishments, and sharing relevant information. This campaign garnered increased engagement from both followers and non-followers.
UF College of Journalism and Communications Ambassadors (JCA)
Vice President of Public Relations
During summertime, student organizations often see a decline in engagement, viewership and a strong lack of excitement from members.
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JCA Summer Series was designed with the intention of showcasing our members and their accomplishments in a simple, fun and interactive way. This series not only boosted internal morale by celebrating our members' success, but JCA platforms also gained new followers and garnered increased engagement in a period where the organization is not active and members remain far from their usual tasks.
UF AD SOCIETY- Branding Guide
Vice President of Internal Affairs
Every year, AD Society chooses a new theme for all digital and physical touchpoints. As VP of Internal relations I was tasked with creating a simple branding guide for directors to use as a guide when creating posts, merchandise, and other content.
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This guide was made around the selected 'Collage' theme picked by members. The palette, fonts and logo variations were carefully picked to give ample creative freedom while conserving a warm, fun, and creative edge.
