Every year, AD Society chooses a new theme for all digital and physical touchpoints. As VP of Internal relations I was tasked with creating a simple branding guide for directors to use as a guide when creating posts, merchandise, and other content.

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This guide was made around the selected 'Collage' theme picked by members. The palette, fonts and logo variations were carefully picked to give ample creative freedom while conserving a warm, fun, and creative edge.